B2B cold email templates to make your own.

The library has 200+ free templates spanning cold email, LinkedIn connection requests and messages, and full multi-step sequences — including dedicated templates for SaaS, agencies, recruiting, ecommerce, fintech, healthcare and a dozen more industries. Filter by channel or category, or search to find the right one.

Yes — every template here is free to copy and adapt. Each one includes the structure, example subject lines, the full copy with placeholders, the recommended timing, and an explanation of why it works so you can tailor it to your own offer and audience.

Replace the bracketed placeholders with details specific to each prospect — their role, company, a recent trigger or their tech stack. AI personalization can help draft relevant variations from available research. Review the facts, offer and final message before sending.

Four things: it's about the prospect rather than you, it leads with value, it's short (50–75 words for a first touch), and it makes one clear ask. Beyond the copy, deliverability matters just as much — a great template still fails if it lands in spam, so send from warmed mailboxes on a separate domain.

Most cold sequences run 4–6 touches: a first-touch email, two to four follow-ups that each add a new angle, and a final break-up email. Use a short path you can review. Each follow-up should add a useful detail, with clear reply and opt-out stop rules.

Use the structure for everyone, but never the identical text. Keep the structure where it fits, but verify the premise and adapt the offer to the recipient. Wording variation alone does not establish relevance or inbox placement.