Home/Products/Sequence Builder

Sequence builder

Build any cadence. Drop, branch, launch.

The DitLead sequence builder runs email, LinkedIn and call steps on one canvas. Drag steps, set delays, add branches, ship A/B tests — your whole multi-channel cadence in a single screen.

Email · LinkedIn · call · wait · branch · webhook
Conditional branching on 10+ behavioral signals
3–5 AI variants per step, auto-tuned by reply rate
Auto-pause kills duplicate touches across channels
60+ proven templates by ICP and motion

Start free trial Watch 90-sec tour

7-day trial · Credit card required · Cancel anytime

Sequence · "Outbound Q3"● Live

Day 0 · Intro email

View → Reply

Day 1 · LinkedIn connect

Accepted

Branch · If no reply

Continue

Day 3 · Follow-up email

Sent

Day 5 · Power call

Queued

Day 8 · Break-up email

Scheduled

Why teams ship 3x faster4 metrics

A canvas that respects the cadence in your head

METRIC / 01

12+

Avg touches per cadence

Multi-channel sequences with email, LinkedIn & call steps.

METRIC / 02

60+

Proven templates

By ICP and motion — clone, edit, launch.

METRIC / 03

3–5

AI variants per step

Shipped in parallel — winners get the volume.

METRIC / 04

Duplicate touches

Auto-pause kills overlapping steps the moment a reply lands.

Benchmarks8 metrics

What teams ship on DitLead.

Illustrative benchmarks, not measured guarantees — your results depend on ICP, offer, list quality and copy.

STEP TYPES

Email · LinkedIn · call · wait · branch · trigger

BRANCH SIGNALS

12+

Open, reply, accept, connect, click, intent…

A/B SLOTS / STEP

Variants run in parallel, winner auto-promotes

BUILD TIME

Median sequence from blank to launch

TEMPLATES

60+

Proven cadences by motion and ICP

AUTO-PAUSE

<1s

Reply detection to step-pause latency

MULTI-OWNER

Yes

Different reps own different steps

EXPORT FORMAT

JSON

Version, fork, and share sequences

How it works

From idea to live in under 10 minutes

The builder ships with templates, AI copy and branching — so most teams launch their first cadence the same day they sign up.

STEP / 01

Clone a template — or start blank

60+ playbooks by ICP and motion. Founder-led outbound, ABM, recruiting, agencies — pick one and ship in minutes.

STEP / 02

Drop steps & rules onto the canvas

Email, LinkedIn, call, wait, branch — drag any step onto the line. Set delays, conditions, and A/B variants on every node.

STEP / 03

Hit launch — DitLead handles the rest

Sending, follow-ups, auto-pause, CRM logging and analytics happen automatically. You handle replies.

Inside the builder

Three things make the canvas different

Most sequence tools force you into a linear list. DitLead's canvas was designed for real outbound — where every prospect takes a slightly different path.

01 · Canvas

A canvas built for real-world cadences

Stop drawing cadences in a spreadsheet. The DitLead canvas handles every touch type, every wait period, and every branch — at a glance.

Email · LinkedIn · call · wait · branch · webhook step types
Drag-to-reorder · cmd-D to duplicate · cmd-Z to undo
Inline AI rewrite on any step — keep voice consistent

Sequence · "Outbound Q3"● Live

Day 0 · Intro email

View → Reply

Day 1 · LinkedIn connect

Accepted

Branch · If no reply

Continue

Day 3 · Follow-up email

Sent

Day 5 · Power call

Queued

Day 8 · Break-up email

Scheduled

02 · Branching

If/then routing across every channel

Every step exposes signals: sent, opened, clicked, replied, accepted, connected, called, picked-up. Build branches that act on any of them — no developer required.

Branch on email, LinkedIn or call activity
Combine signals with AND/OR logic
Send to CRM stage, Slack channel or webhook

PLATE · 02Sequence · CTO outboundfig.

Cadence · 4 steps LIVE

Cold emailDay 1

"Quick question about {{company}}'s stack"

Opened · 2h ago

LinkedIn connectDay 3

Auto-personalized connection request

Accepted · 12m ago

Power-dialed callDay 5

AI talk-track tailored to their profile

Voicemail · auto-logged

Email follow-upDay 7

Branch: no reply → soft value nudge

Queued · in 14h

OPENED

71%

+12 wk

ACCEPTED

38%

BOOKED

this run

03 · Variants

A/B tests that run themselves

Generate 3–5 AI variants per step. Ship them in parallel. DitLead shifts volume toward whatever's converting and surfaces the winner in the analytics tab.

AI generates angles, openers and CTAs
Auto-shift volume to the winning variant
Statistical confidence shown inline

PLATE · 01Sender pool · livefig.

Capacity∞Unlimited

alex@acme.ioActive

84%

alex@acme.coActive

71%

sales@acme.ioActive

62%

ops@acme.coWarming

48%

team@trygrowth.comWarming

31%

SENT TODAY

12,847

+18%

INBOX

95.1%

primary

OPEN RATE

71%

30d avg

What's inside

Every step engineered to ship replies

The features that turn a static cadence into a live, self-tuning machine.

FEAT / 01

60+ proven templates

By ICP and motion — founder-led, ABM, recruiting, agency pitch, partner outreach.

Clone in 1 click

FEAT / 02

AI per step

Each step is generated per-contact from profile, company, tech stack and signal data.

Unique per lead

FEAT / 03

Conditional branches

If/then logic on every step. Email opens, LI accepts, call connects — all available.

10+ signals

FEAT / 04

Auto-pause on reply

Reply on any channel pauses every other queued step. Zero duplicate touches.

Cross-channel

FEAT / 05

Built-in A/B tests

3–5 variants per step ship in parallel. Volume auto-shifts to the winner.

Self-tuning

FEAT / 06

Smart timing

Sends respect each prospect's timezone and the inbox provider's safe-send window.

Provider-safe

The trade

What you get vs. what you stop tolerating.

Left is what arrives the day you switch. Right is the busywork you stop maintaining.

INCLUDEDWhat you get10 items

01Drag-and-drop canvas with 16 step types
02Conditional branching on 12+ cross-channel signals
03Per-step + per-sequence A/B testing with auto-promote
04Different owners per step (SDR books, AE qualifies)
05Built-in calendar block at the booking step
06Auto-pause on reply across email, LinkedIn, calls
0760+ proven templates by motion and ICP
08Version history with one-click restore
09Per-step send-window + quiet-hours
10Webhook trigger steps for custom workflows

EXCLUDEDWhat you skip10 items

01A linear cadence with no branching logic
02Single-channel sequences that forget LinkedIn + calls
03Cloning the same template for 50 ICPs by hand
04Building the calendar block in a separate tool
05Reps building their own sequences in spreadsheets
06Manual pause when a reply comes in
07A/B tests where you compare two subject lines
08Per-sequence pricing that punishes branching
09No idea who owns step 4 on a 12-touch cadence
10Spending an hour rebuilding the same sequence

vs the alternatives6 rows

The cadence engine for multi-channel teams

Most builders are stuck in email-only or treat LinkedIn as a checkbox. DitLead treats every channel as a first-class step.

Capability	DitLead	Apollo	Instantly	Smartlead	Lemlist
Email + LinkedIn + call steps				LI only	LI only
Drag-and-drop canvas			Linear list	Linear list
Conditional branching			Limited
AI variants per step	3–5	Persona	Persona	Persona	Persona
Auto-pause across channels		Partial	Email only	Partial	Partial
Template library	60+	20+	10+	30+	40+

FAQ12 entries

Sequence builder, explained

Still curious? Our team responds in under an hour.

Talk to sales

A sales sequence (also called a cadence) is a pre-planned series of touches a rep delivers to a prospect over time — typically a mix of emails, LinkedIn messages and calls — with delays and branching rules between them. DitLead automates the sending and timing while keeping every touch personal.

There is no hard cap. Most high-performing DitLead cadences run 8–14 touches across 14–21 days, mixing email, LinkedIn and calls. You can clone any template from our library and edit step-by-step.

Yes. Every step has 'if/then' rules — opened, clicked, replied, accepted, connected, sent — that route prospects down different paths. You can branch by intent signals, by enrichment data, or by behavior on prior steps.

Yes. Generate 3–5 AI variants per step and DitLead ships them in parallel, then shifts volume to the variant with the highest reply rate. Tests run automatically and continuously.

Auto-pause kicks in across every channel. The moment a prospect replies on email, accepts on LinkedIn, or picks up a call, every other queued step pauses so they never get a duplicate or contradicting touch.

Yes — 60+ proven sequences by ICP and motion: founder-led outbound, ABM, recruitment, agency cold pitch, partner referrals, event invites, and more. Clone one and personalize the copy in a single screen.

Email send, LinkedIn profile view, connection request, DM, InMail, post engagement, event invite, cold call, voicemail drop, SMS (Scale), wait, conditional branch, webhook trigger, calendar embed, internal task, sequence end. Everything lives on one canvas.

Every step can branch on signals: email opened/clicked/replied, LinkedIn accepted/messaged, call connected/voicemailed, intent signal fired, CRM field changed, custom webhook returned. Branches can stack — "if accepted AND replied to email, take call step; else InMail."

Yes. Assign each step to a specific user or role (e.g. SDR owns LinkedIn + email, AE owns call step). The canvas shows ownership per step; reporting rolls up by step owner.

60+ templates by motion (founder-led, ABM, recruitment, agency new-biz, event invite) and by ICP (SaaS CTO, mid-market RevOps, agency owner). Each template is a fully-built sequence you can fork, edit and ship in under 5 minutes.

Yes. Each step supports up to 5 variants across any field — subject, body, CTA, LinkedIn note, voicemail script, even the step shape (e.g. test "InMail step" vs. "email step" at the same position). Winners auto-promote based on whatever metric you choose.

Version history with one-click restore; per-sequence permission scopes; an "approve and ship" flow for templates owned by managers. Workspace-level lint rules can require A/B slots, calendar embeds, or specific opt-out language on every template before publish.