Technology is part of your targeting.
Use the Technologies field alongside employee count, country and industry. Check sample companies before turning a segment into a campaign.
Choose the fit. Check the evidence.
Choose a relevant technology
Start with a platform your offer supports or complements. Combine the available technology filter with company criteria.
Check the sample companies
Inspect websites and important signals before expanding your audience. Detection can be incomplete or stale.
Write around a real fit
Find the appropriate buyer role and explain a useful connection to your offer. A technology match alone does not establish buying intent.
A useful reason to narrow the list.
Technology and company criteria
The company search Technologies field sits alongside location, industry and employee-count criteria.
Integration and service fit
Focus an audience on platforms your product integrates with or your service supports. Validate the match before using it in copy.
From account to buyer
Use company fit to guide contact selection. Check which role owns the workflow before preparing a campaign.
Technology lookup questions.
Understand what a technology signal can and cannot tell you.
Talk to sales