First-touch on every account that moves
What teams ship on Lead Signal.
Illustrative benchmarks, not measured guarantees — your results depend on ICP, offer, list quality and copy.
From world event to first reply
Compose once. The engine watches forever and fires the moment it sees a match.
Compose a trigger
Drag-and-drop signal types and conditions. Preview matching accounts in real time.
Signal fires automatically
When the world matches the trigger, Lead Signal enriches, validates, generates copy, and enrols — within minutes.
Personalized sequence ships
Copy references the firing signal in the opener. Reps see why this lead surfaced now and reply rates lift 3x.
Three layers, one trigger graph
The feed catches the world. The composer turns events into triggers. The timeline shows how every fire ends in a personalized message.
A live feed of every world-event that matters
16 signal types, all real-time. Hiring intent fires on new job postings. Funding fires within 4 minutes of the SEC filing. Tech adoption fires when a target stack appears on a target domain. Every fire is logged with the source, the matched contacts, and the action that ran.
- 16 signal types out of the box · custom webhook for the 17th
- Median signal-to-sequence latency: 6.8 minutes
- First-party behavioural graph + 200+ third-party feeds
Composite triggers, AND/OR, drag-and-drop
Single signals are useful. Composite triggers are the unlock. "Hiring SREs AND adopted Snowflake last 30d AND visited /pricing" describes a specific account state — and Lead Signal will tell you the moment it occurs.
- Drag-and-drop conditions, no scripting
- Live preview shows matching accounts as you build
- Per-trigger action: auto-send, queue for review, notify only
From signal fire to first reply, end-to-end
Lead Signal isn't just a trigger — it owns the whole path. Detection, enrichment, validation, copy generation and enrolment all happen inside the engine, and the median is under 7 minutes. By the time competitors get notified, your first message is already in the inbox.
- Enrichment, validation, copy and enrolment in one pipeline
- Opener auto-references the firing signal for relevance
- Every step audit-logged for compliance
Nine signal categories, sixteen types
Every type is real-time, filterable, and composable with the others.
Hiring intent
New job postings by role, seniority, department, change-velocity.
Job-board feedFunding events
Seed → IPO. Fires within 4 min of the SEC / Crunchbase filing.
< 4m latencyTech-stack change
Adoption or departure of any tool in 8,000+ tracked categories.
BuiltWith-gradeExec role change
New CTO, VP, Director joining or leaving a target account.
Daily refreshNews triggers
Press releases, podcast mentions, regulatory filings, layoffs, M&A.
12 sourcesWeb-visitor reveal
Anonymous visitors matched to accounts; pricing visits flagged hot.
< 90s latencyG2 / review activity
Reviewing your category? You'll know within the hour.
G2 · TrustRadiusProduct launches
New feature, integration or pricing change at a target account.
Custom feedsCustom webhook
Wire any internal event into the trigger graph. JSON in, signal out.
API-firstWhat you get vs. what you stop tolerating.
Left is what arrives the day you switch. Right is the workflow you stop running by hand.
- 0116 signal types out of the box, all real-time
- 02Drag-and-drop composite triggers with AND/OR logic
- 03Live preview of matching accounts as you build
- 04Median 6.8-minute signal-to-sequence latency
- 05Web-visitor reveal under 90 seconds
- 06Auto-send, queue-for-review, or notify-only per trigger
- 07Openers auto-reference the firing signal
- 08First-party behavioural graph + 200+ feeds
- 09Custom webhook for in-house event types
- 10Full audit log of every fire and the action taken
- 01Hearing about funding rounds from your CFO on a Slack thread
- 02$40k/year for an intent-only data add-on
- 03Manually scanning news, BuiltWith and SEC every morning
- 04Notification-only signal tools you ignore
- 05Anonymous web visitors that bounce before reveal
- 06Writing custom integrations to fire off a sequence
- 07Reps confused why a lead suddenly appears in the queue
- 08Latency measured in days, not minutes
- 09Composite triggers buried in a BI workflow
- 10Audit logs you can't get out of the system
The intent layer most tools sell as an add-on
Notification-only signal tools are everywhere. Lead Signal closes the loop — detect, enrich, validate, write, send — and ships it as part of the platform.
| Capability |  DitLead | Apollo | ZoomInfo | Instantly | Lemlist |
|---|---|---|---|---|---|
| Signal types tracked | 16 | 3–5 | 6–8 | ||
| Composite AND/OR triggers | Limited | ||||
| Median signal→send | 6.8m | Hour+ | Hour+ | Manual | Manual |
| Web-visitor reveal | < 90s | Add-on | Add-on | ||
| Auto-send on fire | Notify only | Notify only | |||
| Bundled with sequences |
