Product launch email template
Lead with the problem it solves — not the feature list.
Launch emails fail when they're a feature dump. This template names the problem the new thing solves, shows the before/after, and gives one clear way to try it.
When to use this template
- Launch day for a new feature or product
- Re-engaging prospects who asked for it
- Driving adoption among existing users
Subject lines to try
The cadence — 2 steps
Send on launch day to the relevant segment.Fill these in
Replace each placeholder with details specific to the prospect.
[outcome]The specific result you deliver[First name]The prospect's first name[problem]The specific pain you solve[the new thing]Personalize this for the prospect.[Company]The prospect's company name[the old painful workaround]Personalize this for the prospect.[link]A link to a resource, calendar or case study[Your name]Your name (the sender)Why this template works
The first line names the prospect's reality, so the rest of the email earns a read.
A relevant result establishes credibility without a wall of text.
A single low-friction question starts a conversation instead of demanding a meeting.
Under ~75 words means a busy prospect finishes it on a phone screen.
Tips to make it land
- 01Replace the bracketed parts with something only you would notice about the prospect.
- 02Lead with the outcome, not your product name — they don't care what it's called yet.
- 03For a manual campaign, review domain authentication, mailbox readiness and sending limits.
- 04Personalize the whole message per lead with AI rather than only swapping the first name.
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