LinkedIn connection message template
Get accepted and start a conversation — personalized, no pitch, under 300 characters.
The fastest way to get a LinkedIn invite ignored is to pitch in the note. This template earns the accept by being specific and pitch-free, then leaves room for a real conversation once you're connected.
When to use this template
- Connecting with a prospect before any outreach
- After engaging with their content
- Warming an account before an email sequence
The cadence — 2 steps
Send any weekday; keep it under 300 characters and pitch-free.Fill these in
Replace each placeholder with details specific to the prospect.
[First name]The prospect's first name[specific reason: your post on [topic]Personalize this for the prospect.[community]Personalize this for the prospect.[Company]The prospect's company name[role]The prospect's role or team[outcome]The specific result you deliver[specific thing they do]Personalize this for the prospect.Why this template works
Asking for nothing makes the accept easy — you earn the conversation later.
Referencing their world signals you're not mass-connecting.
Conversational tone gets replies; corporate tone gets ignored.
Stays under LinkedIn's character cap so nothing gets truncated.
Tips to make it land
- 01Engage with one of their posts a day or two before you reach out.
- 02Never sell in the connection note — the accept is the only goal.
- 03Follow up after the accept with value, not an immediate pitch.
- 04Run LinkedIn and email together in one sequence so the touches reinforce each other.
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