For the complete conversation, use LinkedIn message examples, follow-up guidance and LinkedIn plus email sequences.
Job-change congrats LinkedIn template
Turn a genuine congratulations on a new role into a timely, relevant opening.
A new role is one of the strongest buying triggers there is — new leaders make changes. This template congratulates them sincerely, then gently connects the new mandate to what you help with.
When to use this template
- When a prospect starts a new role
- Reaching new decision-makers early
- Trigger-based LinkedIn outreach
The cadence — 2 steps
Send within a week of the job-change trigger.Fill these in
Replace each placeholder with details specific to the prospect.
[Company]The prospect's company name[First name]The prospect's first name[problem]The specific pain you solve[role]The prospect's role or team[outcome]The specific result you deliverWhy this template works
Asking for nothing makes the accept easy — you earn the conversation later.
Referencing their world signals you're not mass-connecting.
Conversational tone gets replies; corporate tone gets ignored.
Stays under LinkedIn's character cap so nothing gets truncated.
Tips to make it land
- 01Engage with one of their posts a day or two before you reach out.
- 02Never sell in the connection note — the accept is the only goal.
- 03Follow up after the accept with value, not an immediate pitch.
- 04Run LinkedIn and email together in one sequence so the touches reinforce each other.
Keep building your outreach
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