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Recruiter LinkedIn outreach template

Get passive candidates to reply — specific role, genuine why-them, no spray-and-pray.

Use template

Passive candidates ignore generic recruiter blasts. This template proves you looked at their actual work, frames the role around their growth, and asks only for a low-stakes conversation.

Timing & delay
Send any weekday; lead with the role and the why-them.

When to use this template

  • Sourcing passive candidates
  • Reaching out about a specific open role
  • Building a talent pipeline respectfully

The cadence — 3 steps

Send any weekday; lead with the role and the why-them.
STEP / 01LinkedInDay 1
Hi [First name] — your work on [specific project/skill] at [Company] caught my eye. I'm hiring a [role] at [Your company] and your background lines up unusually well.

Not asking you to apply — just open to a low-key chat about whether it's interesting? Happy to share details and salary range up front.
STEP / 02LinkedInDay 3 · +2 days
Thanks for connecting, [First name]! Quick reason I reached out — I help [role] with [outcome]. Worth a short chat, or should I send a one-pager?
STEP / 03EmailDay 6 · +3 days
Subject:one more thing, [First name]
Hi [First name],

Adding something useful rather than just a nudge: [link].

The reason I reached out — [outcome] for [Company], like we did for [client] ([metric]). Still happy to walk through it whenever works.

[Your name]

Fill these in

Replace each placeholder with details specific to the prospect.

[First name]The prospect's first name
[specific project/skill]Personalize this for the prospect.
[Company]The prospect's company name
[role]The prospect's role or team
[Your company]Your company name
[outcome]The specific result you deliver
[link]A link to a resource, calendar or case study
[client]A relevant customer you have permission to name
[metric]A documented result you have permission to cite; omit the proof clause if none exists
[Your name]Your name (the sender)

Why this template works

WHY / 01
No pitch up front

Asking for nothing makes the accept easy — you earn the conversation later.

WHY / 02
Specific and relevant

Referencing their world signals you're not mass-connecting.

WHY / 03
Reads like a peer

Conversational tone gets replies; corporate tone gets ignored.

WHY / 04
Fits the limit

Stays under LinkedIn's character cap so nothing gets truncated.

Tips to make it land

  • 01Engage with one of their posts a day or two before you reach out.
  • 02Never sell in the connection note — the accept is the only goal.
  • 03Follow up after the accept with value, not an immediate pitch.
  • 04Run LinkedIn and email together in one sequence so the touches reinforce each other.
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