For the complete conversation, use LinkedIn message examples, follow-up guidance and LinkedIn plus email sequences.
Recruiter candidate sequence
A respectful 4-step LinkedIn + email cadence that gets passive candidates to reply.
Passive candidates need a reason to engage and zero pressure. This 4-step sequence proves you looked at their work, frames the role around their growth, and asks only for a low-stakes chat.
When to use this template
- Sourcing passive candidates
- Multi-channel candidate engagement
- Filling a specific, high-priority role
The sequence — 4 steps
4 touches over ~9 days across LinkedIn + email.Fill these in
Replace each placeholder with details specific to the prospect.
[First name]The prospect's first name[project]Personalize this for the prospect.[Company]The prospect's company name[role]The prospect's role or team[Your company]Your company name[skill]Personalize this for the prospect.[Your name]Your name (the sender)[the genuinely interesting thing — scope, team, mission]Personalize this for the prospect.Why this template works
Asking for nothing makes the accept easy — you earn the conversation later.
Referencing their world signals you're not mass-connecting.
Conversational tone gets replies; corporate tone gets ignored.
Stays under LinkedIn's character cap so nothing gets truncated.
Tips to make it land
- 01Engage with one of their posts a day or two before you reach out.
- 02Never sell in the connection note — the accept is the only goal.
- 03Follow up after the accept with value, not an immediate pitch.
- 04Run LinkedIn and email together in one sequence so the touches reinforce each other.
Keep building your outreach
Recruiter LinkedIn Outreach Template
Get passive candidates to reply — specific role, genuine why-them, no spray-and-pray.
LinkedIn InMail Template
Short subject, relevant opener, one low-friction ask — InMail that gets answered.
Job-Change Congrats LinkedIn Template
Turn a genuine congratulations on a new role into a timely, relevant opening.