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Warm Intro Email Template for Hospitality & Travel

A referral-led intro email for Hospitality & Travel that borrows trust from a mutual connection.

Use template

This warm intro email template is built for hospitality & travel. Sales directors consistently struggle when group and corporate bookings are unpredictable, so the opener leads with that reality, then 2 follow-ups keep the conversation alive across email and LinkedIn. Swap the bracketed details for each prospect and you have a cadence that reads like it was written for them.

Timing & delay
Send within a day of getting the referral name.

When to use this template

  • When you have a mutual connection to name
  • Warm intros to sales directors
  • Referral-based outreach that borrows trust

Subject lines to try

SBJ / 01[mutual connection] suggested I reach out
SBJ / 02intro via [mutual connection]
SBJ / 03[mutual connection] thought we should talk

The cadence — 3 steps

Send within a day of getting the referral name.
STEP / 01EmailDay 1
Subject:[mutual connection] suggested I reach out
Hi [First name],

[mutual connection] mentioned you're the right person on fill the calendar with group and corporate bookings at [Company] — and that group and corporate bookings are unpredictable might be on your plate.

We help hospitality & travel teams with exactly that ([customer approved for naming] [verified result and timeframe]). Happy to share what's worked.

Worth a quick chat?

[Your name]
STEP / 02LinkedInDay 3 · +2 days
Hi [First name] — I work with sales directors on helping them fill the calendar with group and corporate bookings. Really like what you're building at [Company]. Would be great to connect.
Pitch-free connection request — the accept is the only goal.
STEP / 03EmailDay 6 · +3 days
Subject:re: [mutual connection] suggested I reach out
Hi [First name],

Following up with something useful rather than just a nudge — a corporate-bookings outreach script.

The reason I reached out: we help hospitality & travel teams fill the calendar with group and corporate bookings, and [customer approved for naming] [verified result and timeframe].

Worth a quick look for [Company]?

[Your name]

Fill these in

Replace each placeholder with details specific to the prospect.

[mutual connection]The person you both know
[First name]The prospect's first name
[Company]The prospect's company name
[customer approved for naming]Use a real relevant customer only with permission
[verified result and timeframe]Replace with a documented result and timeframe; otherwise omit the proof clause
[Your name]Your name (the sender)

Why this template works

WHY / 01
Opens about them, not you

The first line names the prospect's reality, so the rest of the email earns a read.

WHY / 02
Proof in one line

A relevant result establishes credibility without a wall of text.

WHY / 03
One soft ask

A single low-friction question starts a conversation instead of demanding a meeting.

WHY / 04
Short enough to read

Under ~75 words means a busy prospect finishes it on a phone screen.

Tips to make it land

  • 01Replace the bracketed parts with something only you would notice about the prospect.
  • 02Lead with the outcome, not your product name — they don't care what it's called yet.
  • 03For a manual campaign, review domain authentication, mailbox readiness and sending limits.
  • 04Personalize the whole message per lead with AI rather than only swapping the first name.
Run this template in DitLead
Personalize it per lead with AI, send from warmed mailboxes, and follow up automatically.
Use template
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