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SequenceSequence3 stepsEmail + LinkedIn

Event follow-up sequence

A 3-step cadence that turns conference conversations into meetings before the buzz fades.

Use template

Event leads go cold within days. This 3-step sequence references the specific conversation, delivers what you promised, and books the next step fast — while they still remember you.

Timing & delay
3 touches over ~7 days after meeting at an event.

When to use this template

  • After conferences, trade shows and meetups
  • Following booth or hallway conversations
  • Converting event buzz into pipeline

The sequence — 3 steps

3 touches over ~7 days after meeting at an event.
STEP / 01EmailSame day
Subject:great chatting at [Event], [First name]
Hi [First name],

Really enjoyed our chat at [Event] about [specific topic]. As promised, here's [resource].

You mentioned [problem] — that's exactly what we help [role] with. Worth a proper 15-minute call next week?

[Your name]
STEP / 02LinkedInDay 3 · +2 days
Hi [First name] — great meeting you at [Event]! Connecting here so we stay in touch. Still happy to dig into [topic] whenever works.
STEP / 03EmailDay 7 · +4 days
Subject:following up from [Event]
Hi [First name],

Know post-event inboxes are brutal. Still keen to show how [outcome] would work for [Company].

Grab a time that suits: [link]. Or tell me a couple of slots and I'll send an invite.

[Your name]

Fill these in

Replace each placeholder with details specific to the prospect.

[Event]Personalize this for the prospect.
[First name]The prospect's first name
[specific topic]Personalize this for the prospect.
[resource]The useful asset you're offering
[problem]The specific pain you solve
[role]The prospect's role or team
[Your name]Your name (the sender)
[topic]Personalize this for the prospect.
[outcome]The specific result you deliver
[Company]The prospect's company name
[link]A link to a resource, calendar or case study

Why this template works

WHY / 01
Opens about them, not you

The first line names the prospect's reality, so the rest of the email earns a read.

WHY / 02
Proof in one line

A relevant result establishes credibility without a wall of text.

WHY / 03
One soft ask

A single low-friction question starts a conversation instead of demanding a meeting.

WHY / 04
Short enough to read

Under ~75 words means a busy prospect finishes it on a phone screen.

Tips to make it land

  • 01Replace the bracketed parts with something only you would notice about the prospect.
  • 02Lead with the outcome, not your product name — they don't care what it's called yet.
  • 03For a manual campaign, review domain authentication, mailbox readiness and sending limits.
  • 04Personalize the whole message per lead with AI rather than only swapping the first name.
Run this template in DitLead
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PLATE · CTAstart nowfig.
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