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SequenceSequence3 stepsEmail + LinkedIn

Event follow-up sequence

A 3-step cadence that turns conference conversations into meetings before the buzz fades.

Use template

Event leads go cold within days. This 3-step sequence references the specific conversation, delivers what you promised, and books the next step fast — while they still remember you.

Timing & delay
3 touches over ~7 days after meeting at an event.

When to use this template

  • After conferences, trade shows and meetups
  • Following booth or hallway conversations
  • Converting event buzz into pipeline

The sequence — 3 steps

3 touches over ~7 days after meeting at an event.
STEP / 01EmailSame day
Subject:great chatting at [Event], [First name]
Hi [First name],

Really enjoyed our chat at [Event] about [specific topic]. As promised, here's [resource].

You mentioned [problem] — that's exactly what we help [role] with. Worth a proper 15-minute call next week?

[Your name]
STEP / 02LinkedInDay 3 · +2 days
Hi [First name] — great meeting you at [Event]! Connecting here so we stay in touch. Still happy to dig into [topic] whenever works.
STEP / 03EmailDay 7 · +4 days
Subject:following up from [Event]
Hi [First name],

Know post-event inboxes are brutal. Still keen to show how [outcome] would work for [Company].

Grab a time that suits: [link]. Or tell me a couple of slots and I'll send an invite.

[Your name]

Fill these in

Replace each placeholder with details specific to the prospect.

[Event]Personalize this for the prospect.
[First name]The prospect's first name
[specific topic]Personalize this for the prospect.
[resource]The useful asset you're offering
[problem]The specific pain you solve
[role]The prospect's role or team
[Your name]Your name (the sender)
[topic]Personalize this for the prospect.
[outcome]The specific result you deliver
[Company]The prospect's company name
[link]A link to a resource, calendar or case study

Why this template works

WHY / 01
Opens about them, not you

The first line names the prospect's reality, so the rest of the email earns a read.

WHY / 02
Proof in one line

A relevant result establishes credibility without a wall of text.

WHY / 03
One soft ask

A single low-friction question starts a conversation instead of demanding a meeting.

WHY / 04
Short enough to read

Under ~75 words means a busy prospect finishes it on a phone screen.

Tips to make it land

  • 01Replace the bracketed parts with something only you would notice about the prospect.
  • 02Lead with the outcome, not your product name — they don't care what it's called yet.
  • 03Send from a warmed mailbox on a separate domain so it lands in the primary inbox.
  • 04Personalize the whole message per lead with AI rather than only swapping the first name.
Run this template in DitLead
Personalize it per lead with AI, send from warmed mailboxes, and follow up automatically.
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