For the complete conversation, use LinkedIn message examples, follow-up guidance and LinkedIn plus email sequences.
LinkedIn Message Template for Real Estate
The follow-up LinkedIn message for Real Estate that turns a new connection into a conversation.
This linkedin message template is written for reaching brokerage owners in real estate on LinkedIn. It stays specific, pitch-free where it should be, and within LinkedIn's limits — so it gets accepted and starts real conversations.
When to use this template
- Right after a connection is accepted
- To open a conversation with brokerage owners
- Following up on content engagement
The cadence — 2 steps
Send 1–2 days after they accept your request.Fill these in
Replace each placeholder with details specific to the prospect.
[First name]The prospect's first name[customer approved for naming]Use a real relevant customer only with permission[verified result and timeframe]Replace with a documented result and timeframe; otherwise omit the proof clauseWhy this template works
Asking for nothing makes the accept easy — you earn the conversation later.
Referencing their world signals you're not mass-connecting.
Conversational tone gets replies; corporate tone gets ignored.
Stays under LinkedIn's character cap so nothing gets truncated.
Tips to make it land
- 01Engage with one of their posts a day or two before you reach out.
- 02Never sell in the connection note — the accept is the only goal.
- 03Follow up after the accept with value, not an immediate pitch.
- 04Run LinkedIn and email together in one sequence so the touches reinforce each other.
Keep building your outreach
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