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LinkedIn Connection Request for Developer Tools

A pitch-free LinkedIn connection request for Developer Tools that gets accepted.

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This linkedin connection request is written for reaching devrel leaders in developer tools on LinkedIn, with an email follow-up to reinforce it. It stays specific, pitch-free where it should be, and within LinkedIn's limits — so it gets accepted and starts real conversations.

Timing & delay
Send any weekday. No pitch — the accept is the only goal.

When to use this template

  • Connecting with devrel leaders before outreach
  • After engaging with their content
  • Warming an account before email

The cadence — 3 steps

Send any weekday. No pitch — the accept is the only goal.
STEP / 01LinkedInDay 1
Hi [First name] — I work with devrel leaders on start real conversations with technical buyers. Really like what you're building at [Company]. Would be great to connect and follow your work.
STEP / 02LinkedInDay 3 · +2 days
Thanks for connecting, [First name]! Quick reason I reached out — we help developer tools teams start real conversations with technical buyers (a developer-tools startup got a 2.4× reply rate from engineering leaders). Worth a quick chat, or should I send a one-pager?
STEP / 03EmailDay 6 · +3 days
Subject:a quick idea for [Company]
Hi [First name],

Following up with something useful rather than just a nudge — a dev-friendly rewrite of your outreach.

The reason I reached out: we help developer tools teams start real conversations with technical buyers, and a developer-tools startup got a 2.4× reply rate from engineering leaders.

Worth a quick look for [Company]?

[Your name]

Fill these in

Replace each placeholder with details specific to the prospect.

[First name]The prospect's first name
[Company]The prospect's company name
[Your name]Your name (the sender)

Why this template works

WHY / 01
No pitch up front

Asking for nothing makes the accept easy — you earn the conversation later.

WHY / 02
Specific and relevant

Referencing their world signals you're not mass-connecting.

WHY / 03
Reads like a peer

Conversational tone gets replies; corporate tone gets ignored.

WHY / 04
Fits the limit

Stays under LinkedIn's character cap so nothing gets truncated.

Tips to make it land

  • 01Engage with one of their posts a day or two before you reach out.
  • 02Never sell in the connection note — the accept is the only goal.
  • 03Follow up after the accept with value, not an immediate pitch.
  • 04Run LinkedIn and email together in one sequence so the touches reinforce each other.
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Personalize it per lead with AI, send from warmed mailboxes, and follow up automatically.
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