Why does this template work?

Opens about them, not you: The first line names the prospect's reality, so the rest of the email earns a read. Proof in one line: A relevant result establishes credibility without a wall of text. One soft ask: A single low-friction question starts a conversation instead of demanding a meeting. Short enough to read: Under ~75 words means a busy prospect finishes it on a phone screen.

How do I personalize the review / testimonial request email template?

Replace each bracketed placeholder with details specific to the prospect, and use AI personalization to rewrite the whole message uniquely for every lead rather than sending identical copy.

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EmailLifecycle2 steps

Review request email template

Make leaving a review effortless — specific prompt, direct link, two minutes.

Use template

Happy customers will vouch for you if you make it easy. This template catches them at a high point, gives a specific prompt so they're not staring at a blank box, and links straight to the form.

Timing & delay

Send right after a customer expresses satisfaction.

When to use this template

After a customer expresses satisfaction
Following a measurable win or milestone
Building social proof and G2 presence

Subject lines to try

SBJ / 01got two minutes, [First name]?

SBJ / 02would you vouch for us?

SBJ / 03a quick favor after [win]

The cadence — 2 steps

Send right after a customer expresses satisfaction.

STEP / 01EmailDay 1

Subject:got two minutes, [First name]?

Hi [First name],

So glad [outcome] is landing for [Company] — that [win] is exactly what we hope for.

Would you be open to a short review? To make it easy, you could speak to [specific prompt: how it changed X]. Here's the link — takes about two minutes: [link].

Either way, thank you for being a great customer.

[Your name]

STEP / 02EmailDay 4 · +3 days

Subject:following up, [First name]

Hi [First name],

Floating this back to the top in case it slipped past — no pressure at all. Happy to make the next step easy on your end.

Worth a quick look?

[Your name]

Fill these in

Replace each placeholder with details specific to the prospect.

[First name]The prospect's first name

[win]Personalize this for the prospect.

[outcome]The specific result you deliver

[Company]The prospect's company name

[specific prompt: how it changed X]Personalize this for the prospect.

[link]A link to a resource, calendar or case study

[Your name]Your name (the sender)

Why this template works

WHY / 01

Opens about them, not you

The first line names the prospect's reality, so the rest of the email earns a read.

WHY / 02

Proof in one line

A relevant result establishes credibility without a wall of text.

WHY / 03

One soft ask

A single low-friction question starts a conversation instead of demanding a meeting.

WHY / 04

Short enough to read

Under ~75 words means a busy prospect finishes it on a phone screen.

Tips to make it land

01Replace the bracketed parts with something only you would notice about the prospect.
02Lead with the outcome, not your product name — they don't care what it's called yet.
03Send from a warmed mailbox on a separate domain so it lands in the primary inbox.
04Personalize the whole message per lead with AI rather than only swapping the first name.

Run this template in DitLead

Personalize it per lead with AI, send from warmed mailboxes, and follow up automatically.

Use template