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SequenceSequence5 stepsEmail + LinkedIn

LinkedIn + email combo sequence

A 5-step multi-channel cadence that alternates LinkedIn and email for maximum reply rate.

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Buyers respond to familiarity. Showing up helpfully on two channels beats hammering one. This 5-step sequence alternates LinkedIn and email over ~12 days so each touch reinforces the last.

Timing & delay
5 touches over ~12 days alternating LinkedIn and email.

When to use this template

  • Multi-channel outreach to any segment
  • When email alone underperforms
  • ABM cadences to priority accounts

The sequence — 5 steps

5 touches over ~12 days alternating LinkedIn and email.
STEP / 01LinkedInDay 1
Hi [First name] — I work with [role] on [outcome]. Like what you're doing at [Company]. Would be great to connect.
STEP / 02EmailDay 3 · +2 days
Subject:quick idea for [Company]
Hi [First name],

Most [role] we work with struggle with [problem]. We help them [outcome] — [client] [metric].

Worth a quick look for [Company]?

[Your name]
STEP / 03LinkedInDay 6 · +3 days
Thanks for connecting, [First name]! Sent a note by email too — short version: we help [role] [outcome]. Worth a quick chat, or should I send a one-pager?
STEP / 04EmailDay 9 · +3 days
Subject:re: quick idea for [Company]
Hi [First name],

One useful thing rather than a nudge: [resource/insight specific to them].

If [problem] is on your radar, happy to walk through how [client] handled it. Open to 15 minutes?

[Your name]
STEP / 05EmailDay 13 · +4 days
Subject:closing the loop, [First name]
Hi [First name],

I'll stop here — no reply usually just means timing. If [outcome] becomes a priority for [Company], reply and I'll jump back in.

All the best,
[Your name]

Fill these in

Replace each placeholder with details specific to the prospect.

[First name]The prospect's first name
[role]The prospect's role or team
[outcome]The specific result you deliver
[Company]The prospect's company name
[problem]The specific pain you solve
[client]A relevant customer you have permission to name
[metric]A documented result you have permission to cite; omit the proof clause if none exists
[Your name]Your name (the sender)
[resource/insight specific to them]Personalize this for the prospect.

Why this template works

WHY / 01
No pitch up front

Asking for nothing makes the accept easy — you earn the conversation later.

WHY / 02
Specific and relevant

Referencing their world signals you're not mass-connecting.

WHY / 03
Reads like a peer

Conversational tone gets replies; corporate tone gets ignored.

WHY / 04
Fits the limit

Stays under LinkedIn's character cap so nothing gets truncated.

Tips to make it land

  • 01Engage with one of their posts a day or two before you reach out.
  • 02Never sell in the connection note — the accept is the only goal.
  • 03Follow up after the accept with value, not an immediate pitch.
  • 04Run LinkedIn and email together in one sequence so the touches reinforce each other.
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