Campaign launch checklist

Before you start

• Use this checklist after the campaign is built but before the first send.
• Review the checklist with the person responsible for campaign outcomes.
• Do not launch until required data, senders, and copy are ready.

Recommended workflow

Part 1

Check audience fit

Review the list source, ICP, exclusions, duplicates, and verification status.

Part 2

Check sending infrastructure

Confirm mailboxes, domains, warmup, sender rotation, schedules, and daily limits.

Part 3

Check copy and personalization

Preview every message with variables and make sure the offer fits the audience.

Part 4

Check compliance and opt-outs

Confirm unsubscribe handling, blocklists, suppression lists, and internal policy requirements.

Part 5

Run validation and launch small

Use campaign validation, then launch to a controlled segment before scaling.

What to do next

• Monitor replies, bounces, and sender health during the first 24-48 hours.
• Scale only after the first segment behaves as expected.

FAQ