Create a campaign from scratch

Before you start

Prepare a clean contact list or lead source.
Connect and validate the sending accounts you want to use.
Write the offer, audience, and goal for the campaign before building steps.
If the campaign includes LinkedIn steps, review LinkedIn outreach automation safety before you add connection requests, DMs, visits, or InMails.

Steps

Step 1

Open Campaigns

Go to Campaigns and start a new campaign. Choose a blank campaign when you want full control over audience, sequence, and sending rules.

Create a campaign from scratch: Campaigns dashboard — Campaigns dashboard

Step 2

Name the campaign and choose the audience

Use a clear campaign name and select the list or segment that should enter the workflow.

Create a campaign from scratch: Campaign setup audience step — Campaign setup audience step

Step 3

Build the sequence

Add email, LinkedIn, call, wait, or condition steps. Treat LinkedIn outreach automation as a distinct channel: write shorter touches, pace activity carefully, and avoid repeating the same message across channels.

Create a campaign from scratch: Sequence builder — Sequence builder

Step 4

Configure sending rules

Choose senders, daily limits, schedule, timezone, sender rotation, and safety settings. Conservative limits are better for new infrastructure.

Create a campaign from scratch: Sending rules screen — Sending rules screen

Step 5

Validate and launch

Run validation, fix any blockers, preview the messages, and launch only when the campaign has a clean audience and ready senders.

What happens next

Watch early replies, bounces, and errors after launch.
Pause the campaign if sender health, list quality, or copy performance looks wrong.
Use the LinkedIn outreach automation page when you need a deeper checklist for multi-account LinkedIn sending, proxies, and safe pacing.

FAQ

Can I launch without email accounts?

Only channels with connected and validated accounts can send. A campaign may be blocked if required senders are missing.

Where should I learn the LinkedIn-specific campaign rules?

Use the LinkedIn outreach automation guide when your campaign includes connection requests, profile visits, follow-up DMs, InMails, or multiple LinkedIn senders.

Should I start with a large list?

Start with a smaller clean segment first. Use the first results to improve copy, targeting, and sending settings.

Launch safelyRun the launch checklist before sending

Review audience, senders, sequence copy, personalization, schedules, and validation blockers.

Review checklist

See it in the productExplore Campaigns