Validate a campaign before launch

Before you start

Finish the campaign audience, sequence, and sender setup.
Connect and validate every required channel account.
Preview variables and personalization fields.
For campaigns with LinkedIn outreach automation, confirm LinkedIn accounts, sequence timing, personalization, and channel-specific limits before launch.

Steps

Step 1

Open validation

From the campaign, open the validation or launch readiness area.

Validate a campaign before launch: Validation entry point — Validation entry point

Step 2

Review blockers

Read each blocker carefully. Common blockers include missing senders, invalid variables, empty audience, disconnected accounts, or LinkedIn outreach automation steps without a healthy LinkedIn sender.

Step 3

Fix required issues

Go back to the relevant campaign area and fix each required item before launch.

Step 4

Preview messages

Preview the sequence as a recipient and check that variables resolve correctly.

Validate a campaign before launch: Message preview — Message preview

Step 5

Run validation again

Re-run validation and launch only when the campaign passes the checks you require.

What happens next

Launch the campaign or save it as ready for later.
Use validation warnings as a checklist, even when they are not hard blockers.
Review LinkedIn outreach automation guidance if validation exposes LinkedIn sender, pacing, or account-health risks.

FAQ

Can I ignore validation warnings?

Some warnings may not block launch, but they often point to risks worth reviewing.

Why did a campaign become invalid later?

Connected accounts, audience status, permissions, or variables can change after setup.

Launch safelyRun the launch checklist before sending

Review audience, senders, sequence copy, personalization, schedules, and validation blockers.

Review checklist

See it in the productExplore Campaigns