Read campaign performance

Before you start

• Let the campaign run long enough to collect meaningful activity.
• Know the date range and channel you want to inspect.
• Compare results against the campaign goal, not vanity metrics alone.

Recommended workflow

Part 1

Open Analytics

Go to Analytics or open the campaign analytics view for the campaign you want to inspect.

Part 2

Set filters

Choose campaign, channel, sender, and date filters so the report answers one question at a time.

Part 3

Read funnel metrics

Review contacted, opened, clicked, replied, bounced, unsubscribed, positive replies, and deals where available.

Part 4

Compare by segment

Look for differences by audience, source, sender, or sequence step.

Part 5

Decide what to change

Use the data to improve targeting, copy, follow-up timing, sender health, or list quality.

What to do next

• Document the change you make so future reporting has context.
• Avoid changing too many variables at once if you want to learn what worked.

FAQ