Read campaign performance

Before you start

Part 1

Go to Analytics or open the campaign analytics view for the campaign you want to inspect.

Part 2

Choose campaign, channel, sender, and date filters so the report answers one question at a time.

Part 3

Review contacted, opened, clicked, replied, bounced, unsubscribed, positive replies, and deals where available.

Part 4

Look for differences by audience, source, sender, or sequence step.

Part 5

Use the data to improve targeting, copy, follow-up timing, sender health, or list quality.

It depends on the goal. Replies and qualified outcomes usually matter more than opens alone.

Open tracking can be affected by privacy features, image loading, and tracking setup. Treat opens as directional.

Review audience, senders, sequence copy, personalization, schedules, and validation blockers.