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Analytics

Reply rate to closed-won. One funnel.

Real-time outbound analytics that ladder from send → open → reply → meeting → opportunity → revenue. Filter by campaign, channel, step, rep or ICP. Anomaly alerts catch big swings before they cost you.

Live funnel view, drillable by any dimension
First / last / multi-touch revenue attribution
Leaderboards by rep, team and campaign
Cohort analysis by launch week, ICP or source
Anomaly alerts + weekly Slack digests

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Campaign · "Series B SaaS · Q3"Reply rate 8.5%

SENT

42,184

OPENS

71%

REPLIES

8.5%

BOOKED

MonTueWedThuFriSatSun

Reporting that ladders to revenue4 metrics

Analytics built for outbound — not just open rates

METRIC / 01

Live

Reporting refresh

Sends, opens, replies and stage moves stream in instantly.

METRIC / 02

Attribution dimensions

Campaign · sequence · channel · step · rep · inbox.

METRIC / 03

Revenue, not vanity

Reply rate ladders all the way to closed-won.

METRIC / 04

30+

Pre-built reports

Plus a no-code report builder and SQL access.

Benchmarks8 metrics

What teams ship on DitLead.

Illustrative benchmarks, not measured guarantees — your results depend on ICP, offer, list quality and copy.

DASHBOARDS

Real-time

Channel · campaign · rep · revenue, live

ATTRIBUTION

Multi-touch

Every email, DM, call counted in revenue lift

REVENUE / DOLLAR

5.8x

Median ROI across active customers

REPORT BUILD

60s

Drag-and-drop, zero SQL needed

EXPORT FORMATS

CSV · API

Push to Looker, Sheets, BI tool

ALERTS

Live

Slack on KPI threshold or anomaly

DATA RETENTION

Unlimited

Every event kept on every paid plan

TIME SAVED / WEEK

Per RevOps role, vs. legacy reporting

How it works

Stream in, roll up, ship out

Events stream in. Pivots roll up. Insights ship to wherever the team makes decisions — Slack, the CRM, the warehouse.

STEP / 01

Activity streams in live

Every send, open, click, reply, accept and call event flows into the warehouse the moment it happens.

STEP / 02

Roll up by any cut

Campaign, sequence, channel, step, rep, inbox, persona — pivot on the cut you need.

STEP / 03

Pipe insights everywhere

Weekly Slack digests, CSV exports, warehouse connectors, anomaly alerts. The reporting follows the team.

Inside analytics

Three views your team will live in

Most outbound analytics stop at 'reply rate.' DitLead walks reply rate all the way to closed-won — and surfaces what to fix.

01 · Funnel

Funnel view from send to closed-won

One funnel view: sent → delivered → opened → replied → meeting → opportunity → closed-won. Filterable by campaign, ICP, channel, rep, source — and live.

Live: every event lands in real-time
Pivot on campaign, ICP, channel, rep, persona
Click any stage to drill into the underlying records

Campaign · "Series B SaaS · Q3"Reply rate 8.5%

SENT

42,184

OPENS

71%

REPLIES

8.5%

BOOKED

MonTueWedThuFriSatSun

02 · Attribution

Revenue attribution that respects multi-touch

Pick first-touch, last-touch, or multi-touch — DitLead attributes pipeline and closed-won revenue back to the specific email, LinkedIn touch or call that opened the door.

First / last / multi-touch attribution models
Pipeline created + closed-won per step
Channel mix that actually pays off

Pipeline · Q3$1.84M open

Discovery18

Stripe

$24kAK

Linear

$12kMR

Demo Booked11

Figma

$48kPC

Vercel

$32kSL

Negotiation6

Notion

$96kJM

Won4

Retool

$72kAK

OPEN

WIN RATE

34%

AVG CYCLE

21d

03 · Cohorts + alerts

Cohorts, leaderboards, anomaly alerts

Cohorts compare sequences by launch week, ICP, or source. Leaderboards rank reps and campaigns. Anomaly alerts surface big swings — open-rate drops, reply spikes, deliverability dips.

Cohorts by launch week · ICP · source
Rep + campaign leaderboards
Anomaly alerts to Slack, email or webhook

PLATE · 01Sender pool · livefig.

Capacity∞Unlimited

alex@acme.ioActive

84%

alex@acme.coActive

71%

sales@acme.ioActive

62%

ops@acme.coWarming

48%

team@trygrowth.comWarming

31%

SENT TODAY

12,847

+18%

INBOX

95.1%

primary

OPEN RATE

71%

30d avg

What's inside

A reporting layer engineered for outbound

The views that turn 'send more emails' into 'lift step 4 by 12% to add $400K of pipeline.'

FEAT / 01

Live reporting

Every send, open, reply, accept and call event streams in real-time.

Real-time

FEAT / 02

Funnel view

Send → open → reply → meeting → opp → closed-won, drillable.

End-to-end

FEAT / 03

Revenue attribution

First / last / multi-touch — back to the specific step that opened the door.

Multi-touch

FEAT / 04

Leaderboards

Rep, team, campaign — gamify what matters.

Team-aware

FEAT / 05

Cohort analysis

Sequences by launch week, ICP or enrichment source — track curves.

Time-series

FEAT / 06

Anomaly alerts

Slack/email/webhook when reply rates, opens or deliverability swing.

Auto-detect

The trade

What you get vs. what you stop tolerating.

Left is what arrives the day you switch. Right is the busywork you stop maintaining.

INCLUDEDWhat you get10 items

01Live dashboards by channel, campaign, rep, segment
02Multi-touch attribution across email, LinkedIn, calls
03Custom reports with drag-and-drop builder, no SQL
04Slack/Teams alerts on threshold breach or anomaly
05Cohort retention and meeting → deal funnels
06Pipeline waterfall by source, owner, campaign
07Forecast vs. actuals tracked monthly + quarterly
08Export to CSV or push to Looker / BI via API
09Per-rep leaderboards with quota tracking
10Unlimited event retention on every paid plan

EXCLUDEDWhat you skip10 items

01Three spreadsheets to assemble one weekly report
02Channel-level reporting in three different tools
03Attribution by last-touch, missing every assist
04Waiting on a RevOps query to slice by campaign
05Pipeline rolled up from rep-entered notes
06Dashboards that lag 24 hours behind reality
07Forecast meetings that start with 'who has the latest CSV?'
08Per-seat fee for BI access on top of seats
09Coaching reps off feel instead of data
10Building the same QBR slide for the 8th quarter

vs the alternatives6 rows

Live reporting, not nightly batches

Most outbound tools refresh hourly. DitLead's analytics stream in — so anomalies and wins surface the moment they happen.

Capability	DitLead	Apollo	Instantly	Smartlead	Lemlist
Live (real-time) reporting		Hourly	Daily		Hourly
Multi-touch attribution		First/last		Add-on
Cohort analysis					Limited
Anomaly alerts				Add-on
Warehouse connectors	Native	Webhook		Native
Weekly Slack digest		Manual			Manual

FAQ11 entries

Analytics, explained

Still curious? Our team responds in under an hour.

Talk to sales

Replies, meetings booked, opportunities created and closed-won revenue — all attributed to campaign, sequence, channel, step, rep and inbox. Multi-touch and first/last-touch models both supported.

Yes. Every metric updates as sends, opens, replies and stage moves happen — no nightly batch lag.

Yes. Schedule per-team digests to any Slack channel — campaign performance, leaderboard, pipeline-created and anomaly alerts.

Yes. Sequence cohorts by launch week, by ICP, by enrichment source — track reply, meeting and pipeline curves over time.

CSV export from every view, an API for warehouse pipes, and native connectors for Snowflake, BigQuery and Redshift.

Live channel performance (email, LinkedIn, calls), campaign performance, sequence stage funnel, per-rep activity, meeting → opportunity → closed-won waterfall, multi-touch revenue attribution, cohort retention, and forecast vs. actuals. All editable, none requiring SQL.

Yes. A drag-and-drop report builder lets you pivot on any event property (channel, campaign, owner, ICP, custom field). Save reports, share dashboards, schedule email digests — no analyst required.

Every touchpoint — email send, open, reply, LinkedIn DM, call connect, meeting booked — is logged against the contact and the deal. Attribution models include first-touch, last-touch, linear, time-decay and position-based; switch model and reporting recalculates live.

Yes. Every metric is available via the Analytics API or a Looker-compatible CSV export. Direct connectors to Looker, Mode, Hex and Google Sheets ship on the Scale plan.

Yes. Set thresholds on any metric (reply rate < 4%, bounce rate > 2%, pipeline velocity dropping). DitLead posts a Slack or Teams alert the moment a threshold breaches, with a link to the report and the suggested next move.

Sub-30-second event-to-dashboard latency on every paid plan. The pipeline waterfall, attribution model and per-rep leaderboards all reflect the current state of the world — no nightly batch.