What this explains
Key ideas
Workspace
A workspace is the top-level environment for a team or business unit. Users, billing, settings, integrations, contacts, lists, senders, campaigns, and agents belong to a workspace.

Contacts and lists
Contacts are individual people or records. Lists are grouped audiences that can come from CSV uploads, Lead Finder, LinkedIn extraction, enrichment, or manual work.

Campaigns
A campaign is an outbound workflow. It combines a list or audience, message sequence, sending accounts, schedule, limits, personalization, and validation rules.

How to use this
FAQ
Is a list the same as a campaign?
No. A list is the audience. A campaign is the workflow that contacts that audience.
Can the same contact be in multiple lists?
Yes. Keep list names specific so you know where the contact came from and why they were included.
Use the setup checklist before importing leads, connecting senders, or launching campaigns.

