Launch, pause, and resume a campaign

Before you start

• Validate the campaign and fix blockers before launch.
• Confirm audience, senders, schedule, and limits.
• Know who owns monitoring after launch.

Steps

Step 1

Open the campaign

Go to Campaigns and open the campaign you want to control.

Step 2

Review launch readiness

Check validation, sender status, audience count, variables, and schedule one final time.

Step 3

Launch the campaign

Start the campaign only when the required setup is complete and the audience is ready.

Step 4

Pause when needed

Pause the campaign if you see bad data, sender issues, wrong copy, or unexpected replies.

Step 5

Resume after fixes

Resume only after fixing the issue and confirming validation still passes.

What happens next

• Monitor account health and campaign analytics after launch.
• Document why a campaign was paused so teammates understand the change.

FAQ