How much does Apollo.io cost? Apollo.io pricing starts with a free Starter plan, then paid tiers are Basic at $49, Professional at $79 and Organization at $119 per user per month (billed annually; monthly billing costs more). Every paid plan is per user and metered by credits — email, mobile-number and export credits — so 'unlimited' plans are governed by a Fair-Use cap and heavy data or export usage means buying extra credits on top.
Apollo.io pricing plans at a glance
| Plan | Price | Best for |
|---|---|---|
| Free (Starter) | $0 forever no card required | Trying Apollo or very light prospecting. |
| Basic | $49 /user/mo billed annually (monthly higher) | Individuals who need more credits and CRM sync. |
| Professional | $79 /user/mo billed annually (monthly higher) | Sales teams running sequences + dialer. |
| Organization | $119 /user/mo annual, min 3 seats | Larger teams needing governance + volume. |
| Custom / Enterprise | Custom quote annual contract | Enterprises needing API, SSO and data governance. |
Apollo.io plans explained in detail
Free (Starter) — $0 forever
Best for: Trying Apollo or very light prospecting.
- Limited monthly email + mobile credits
- Basic sequences (Gmail/Outlook only)
- Chrome extension + basic filters
- Access to the 210M+ contact database (capped)
Can only connect Gmail to send; non-Gmail/Microsoft requires a paid plan.
Basic — $49 /user/mo
Best for: Individuals who need more credits and CRM sync.
- More email + verified/mobile credits
- Connect Microsoft & other mailboxes
- Advanced filters, buying-intent (limited)
- CRM integrations (HubSpot, Salesforce)
Credits still meter data reveals and exports.
Professional — $79 /user/mo
Best for: Sales teams running sequences + dialer.
- Everything in Basic, plus:
- Higher credit allowances
- Dialer / call recording, A/B testing
- Advanced reporting + intent data
The most common paid tier for outbound teams.
Organization — $119 /user/mo
Best for: Larger teams needing governance + volume.
- Everything in Professional, plus:
- Highest credit tiers, advanced security
- Customizable reports + admin controls
- Priority support
Minimum seat count applies; annual commitment.
Custom / Enterprise — Custom quote
Best for: Enterprises needing API, SSO and data governance.
- API access + advanced integrations
- SSO/SAML, security & governance
- Custom credit allowances
- Dedicated support
Required for external/product use of Apollo data.
Apollo.io add-ons & extra costs
These sit on top of the plan price, so budget for them when comparing Apollo.io pricing:
Extra email / mobile credits. Data reveals (emails, direct-dial mobiles) run on credits; running out means buying more mid-cycle.
Export credits. You spend export credits whenever you push contacts to a CSV, CRM or another tool like Outreach/Salesloft.
'Unlimited' Fair-Use cap. Unlimited-email plans are capped by Fair Use — 10,000 credits/mo for non-paying, or the lesser of ($ paid / $0.025) or 1M/yr for paying accounts.
Apollo.io pricing caveats & hidden costs
Per-user AND credit-metered
You pay per seat and then per credit for data — the seat price is only the entry ticket; reveals, mobiles and exports all consume credits that can run out.
'Unlimited' isn't unlimited
Unlimited plans are governed by a Fair-Use Policy (a hard monthly/annual credit cap), so heavy prospecting still hits a ceiling.
Export credits are easy to miss
Pushing contacts out of Apollo (CSV/CRM/API) burns export credits — a cost many teams don't budget for.
Free plan can't connect non-Gmail
On free/non-paying plans you can only send from Gmail; connecting Outlook/Microsoft or custom mailboxes requires a paid plan.
Annual billing for headline prices
The $49/$79/$119 figures are the annual rates; month-to-month costs more, so the cheapest price assumes a 12-month commitment.
Is Apollo.io worth the price?
Apollo is excellent value as a lead database with light sequencing, and the free Starter plan is genuinely useful. But the moment you scale outbound, the combination of per-user seats plus credit metering (email, mobile, export) makes real costs unpredictable, and the 'unlimited' plans are Fair-Use capped. Teams that want predictable, flat pricing with sending infrastructure included often outgrow Apollo's credit model.
Apollo.io vs DitLead: a cheaper, flat-priced alternative
If Apollo.io’s pricing feels steep as your team grows, DitLeadis a flat-priced alternative that bundles the whole outbound stack into one plan. Here’s how they compare:
| Apollo.io | DitLead | |
|---|---|---|
| Pricing model | Per user + credits | Flat workspace (from $39/mo) |
| Data reveals | Metered by credits | Unlimited in-plan lookups (700M+) |
| Export credits | Charged on export | No export metering |
| Email senders | Per seat | Unlimited senders included |
| Warmup network | Not included | 55,000+ inbox warmup built in |
| 'Unlimited' cap | Fair-Use capped | Genuinely uncapped sending inside plan |
| Cold calling | Dialer on higher tiers | Built-in calling + AI SDR |
DitLead swaps Apollo's per-user + credit model for one flat workspace plan (from $39/mo) with a 700M+ database and unlimited in-plan lookups, unlimited email senders, a 55,000+ inbox warmup network, and built-in calling — so prospecting and sending costs stay predictable instead of metered by credits.
See how much you’d save switching from Apollo.io to DitLead’s flat plan.
View DitLead pricing →Apollo.io pricing FAQ
How much does Apollo.io cost?
Apollo.io has a free Starter plan, then Basic at $49, Professional at $79 and Organization at $119 per user per month (billed annually; monthly is higher). Enterprise is custom-priced. All paid plans are per user and metered by credits.
Is Apollo.io really free?
Yes, Apollo has a free-forever Starter plan with limited monthly credits, but it can only send from Gmail and caps data reveals and exports. Most teams upgrade to a paid plan to connect other mailboxes and get more credits.
What are Apollo credits?
Apollo meters usage with credits — email credits and mobile-number credits for data reveals, and export credits when you push contacts to a CSV, CRM or another tool. Running out means buying more.
Is Apollo's unlimited plan actually unlimited?
No. Apollo's Unlimited plans are governed by a Fair-Use Policy — a monthly/annual credit cap (e.g. 10,000 credits/month for non-paying accounts) — so very heavy usage still hits a ceiling.
Is Apollo worth it?
For data + light sequencing, Apollo is strong value. For scaled sending, per-user seats plus credit metering can get costly and unpredictable, which is why teams compare it with flat-priced, sending-first platforms like DitLead.