Implement these proven tips to make your email channel reliable and reach the inbox every time!
Avoid using AWS SES and Mailgun for cold emailing, as they are designed for opt-in emails. Instead, consider using Google Workspace, Microsoft 365, or Zoho Mail for B2B cold outreach campaigns.
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To increase sending limits, utilize multiple inboxes by setting up 4-5 inboxes per domain and leveraging multiple domains. Regularly refresh domains that exhibit low performance to maintain optimal efficiency.
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Ensure that your SPF, DKIM, and DMARC records are properly configured. These digital signatures confirm that you had permission to send the email. Without them, the receiving server may assume you are a fraud.
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Warm up your email accounts for 2-4 weeks before launching campaigns. Gradually increase the number of emails sent per day while maintaining high engagement rates to build sender reputation.
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To maintain high deliverability, avoid sending emails to your 'Do Not Contact' list. Maintain consistent sending patterns by gradually increasing and decreasing your email volume. Always use email validation tools to keep your database clean.
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Unique emails are more likely to be delivered, and personalization can positively impact open and reply rates, thereby enhancing deliverability. Your subject line is critical as it's the first thing recipients see.
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Plain text emails generally have a higher delivery rate compared to HTML emails. Even when composing in a standard email editor, try to use more text rather than excessive HTML formatting.
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Refrain from using spam-triggering words whenever possible, and review each email before adding it to your sequence. Words like 'free', 'guaranteed', 'act now', and excessive punctuation can trigger spam filters.
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Minimize the use of images, including in your email signature. Unsubscribe links can lower deliverability rates but are mandatory for bulk senders and help reduce spam complaints. Limit links to one per email.
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If you are sending from an inbox, limit your daily emails to 50-100 per mailbox and distribute them evenly throughout the day. Maintain consistent sending patterns to build a reliable sender reputation.
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Essential knowledge for mastering B2B cold email outreach
B2B cold emailing is the practice of sending targeted, personalized emails to businesses or professionals with whom you have no prior relationship. Unlike spam, B2B cold emails focus on offering value and relevance to the recipient, commonly used in sales, lead generation, and networking.
B2B cold emailing is most effective when connecting with specific businesses or decision-makers not responding to other channels. It's particularly useful for generating leads, building partnerships, introducing new products, expanding into new markets, or reaching key stakeholders.
Utilizing B2B cold email templates can streamline your outreach while ensuring consistency. Templates should include a compelling subject line, personalized greeting, clear message, and strong call-to-action. Customize each template to align with the recipient's industry and needs.
The best times to send B2B cold emails are typically mid-week (Tuesday to Thursday), avoiding Mondays and Fridays. Aim for mid-morning (around 10 AM) or early afternoon (around 2 PM) when recipients are more likely to check emails during work breaks.
Your domain reputation is crucial in B2B cold emailing, directly affecting email deliverability and open rates. A poor reputation can lead to emails being flagged as spam. Maintain strong reputation by implementing SPF, DKIM, DMARC, avoiding spammy content, and regularly cleaning your list.
Before sending B2B cold emails, verify your domain's health score, ensure proper SPF, DKIM, and DMARC configuration, resolve any DNS issues, and monitor your sending IP reputation. Regularly test email deliverability and adjust as needed to maintain optimal performance.
Writing effective B2B cold emails involves crafting messages that capture attention and prompt action. Start with a personalized subject line and greeting, followed by a concise, value-driven body addressing the recipient's business needs. Use a clear call-to-action and maintain a professional tone.
B2B cold emailing offers cost-effectiveness, scalability, and direct access to potential clients. It allows for personalized outreach, provides valuable insights through feedback, and when executed correctly, can build new business relationships and drive significant growth.
Personalized B2B cold emails achieve significantly higher open and response rates. Including a call-to-action can boost response rates by up to 10%. Emails sent to smaller, targeted lists tend to perform better than mass emails, highlighting the importance of personalization and strategic targeting.
Prepare your domain by warming it up gradually, sending small batches of emails to build positive reputation. Authenticate your domain with SPF, DKIM, and DMARC records. Regularly monitor your domain's health and resolve issues promptly. Consistently clean your email list to maintain high engagement.
Follow-up emails are essential to increase response rates. Write concise, polite, and persistent follow-ups that remind recipients of your previous email and reiterate value. Space them 3-7 days apart, vary content to maintain interest, and personalize each follow-up based on interactions received.
Set up SPF, DKIM, and DMARC records
Verify email authentication is properly configured
Warm up email accounts for 4-8 weeks
Build sender reputation gradually before campaigns
Set up 4-5 mailboxes per domain
Distribute sending load across multiple inboxes
Clean and verify your email list
Remove invalid addresses and duplicates
Test emails with spam checker tools
Ensure content doesn't trigger spam filters
Limit daily sends to 50-100 per mailbox
Stay within safe sending limits for cold emails
Create personalized email templates
Use dynamic fields and Spintax for uniqueness
Monitor domain and IP reputation
Check blacklists and reputation scores regularly
Plan follow-up sequence (3-5 emails)
Space follow-ups 3-7 days apart with value-add
Set up tracking and analytics
Monitor open rates, reply rates, and deliverability
Causes: Missing SPF/DKIM/DMARC, spam words, low sender reputation, no warmup
Solution: Configure email authentication, warm up accounts, avoid spam triggers, maintain consistent sending patterns
Causes: Poor subject lines, wrong timing, unverified emails, low personalization
Solution: A/B test subject lines, send at optimal times (Tue-Thu 10AM-2PM), verify lists, add personalization
Causes: High spam complaints, sending to invalid emails, sudden volume spikes
Solution: Request delisting, clean email lists, implement double opt-in, reduce sending volume gradually
Causes: Outdated email lists, invalid addresses, role-based emails (@info, @admin)
Solution: Use email verification tools, regularly clean lists, avoid role-based emails, maintain list hygiene
Configure SPF record to authorize your email servers
Protect your domain from spoofing and phishing attacks
Calculate mailboxes and domains needed for your volume
Verify your SPF record is configured correctly
Verify your DMARC policy is set up correctly
Verify DKIM signature is properly configured
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