Email click-through calculator

Calculate your click-to-open rate and compare it against benchmarks to measure real engagement.

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CTOR / inputclicksfig.

Emails openedEmails clicked

CTOR / resultratefig.

15.83%

Click-to-open rate

38 of 240 openers clicked

Good

CTOR = clicks ÷ opens × 100

Tier	CTOR	What it means
Excellent	20%+	Highly relevant offer and a strong, single CTA.
Good← YOU	15–20%	Engaged readers acting on your message.
Average	10–15%	Typical — tighten the CTA and copy.
Needs work	< 10%	Reduce links, sharpen the ask, match intent.

Benchmarks

Clicks tell you what opens can't

Click-to-open rate (CTOR) measures how many openers acted — the truest read on message relevance.

The highest CTORs come from a single, obvious call to action that matches the reader's intent.

CTR uses sent as the base; CTOR uses opens. CTOR isolates message quality from deliverability.

FAQ4 entries

Still curious? Our team responds in under an hour.

CTOR = (clicks ÷ opens) × 100. It measures how compelling your message was to the people who actually opened it.

10–15% is average, 15–20% is good, and 20%+ is excellent — usually driven by a single strong CTA and tight message-to-audience fit.

Use one clear CTA, reduce competing links, match the offer to the reader's intent, and keep the copy short and scannable.

Track both: CTR (clicks ÷ sent) for overall campaign output, CTOR (clicks ÷ opens) to judge message quality independent of deliverability.

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PLATE · CTAstart nowfig.

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