Benchmarks
Bounces are a reputation tax
01
Hard bounces
Permanent failures — the address doesn't exist. These hurt reputation most; keep them near zero by verifying lists.
02
Soft bounces
Temporary issues like a full mailbox or server timeout. Occasional soft bounces are normal; persistent ones aren't.
03
Stay under 2%
Mailbox providers watch bounce rate closely. Above 2% signals a dirty list and throttles your delivery.
FAQ4 entries
Bounce Rate Calculator — FAQ
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