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Free tool

Subject line analyzer

Score any subject line for length, spam triggers, personalization and clarity — and see exactly what to fix.

Free · No signup · Runs in your browser
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Aim for 30–50 characters, one clear idea, light personalization and zero spam words.

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100/ 100
Excellent
Working
  • Ideal length (43 chars)
  • No common spam trigger words
  • No exclamation overload
  • Includes personalization
About subject lines

What makes a subject line work

01

30–50 characters

Short enough to render fully on mobile, long enough to carry one clear idea.

02

Personalize lightly

A first name or company reference lifts opens — without tipping into gimmicky.

03

Avoid spam words

Free, guarantee, act now and friends trigger filters and erode trust. Cut them.

FAQ4 entries

Subject Line Analyzer — FAQ

Still curious? Our team responds in under an hour.

Talk to sales

Around 30–50 characters. Under 20 feels thin; over 60 risks truncation on mobile, where most email is opened.

Sometimes, sparingly. They can stand out in cold outreach but feel salesy if overused — test before committing.

We start at 100 and deduct for spam words, ALL-CAPS, excessive punctuation and poor length, while rewarding personalization, numbers and questions.

Questions can drive curiosity and opens, especially in cold email — just keep them specific and relevant to the prospect.

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